Our Story

Pegasus Brands is a luxury lifestyle holding company based in London. The company owns several of the world's leading companies in the field of luxury goods, with particular strengths in the automotive and retail industries. Our business model is anchored in a long term vision that builds on the heritage of our Brands and stimulates creativity and excellence. This model drives the success of our company and ensures its promising future.

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Our Brands

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Pegasus Automotive Group

Pegasus Automotive Group is an international dealer group with operations in London, Geneva, Kuwait, Abu Dhabi and Dubai. We are very proud to represent Iconic Brands such as, Aston Martin Lagonda, Rolls Royce Motor Cars, Koenigsegg, Sports Classics Heritage, Kahn Automotive and exclusive Special Projects with some of the most prestigious Coach Builders in the world of Automotive design and build. Our objective is to always provide the best retail experience from our businesses and colleagues who really understand the exclusive world of luxury automotive.

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Sports Classics

Sports Classics is a global classic car business and a subsidiary of the Pegasus Automotive Group, with operations in Abu Dhabi, Dubai, Kuwait, Geneva and London. With sales showrooms and workshop facilities in Europe and the Middle East, we are pleased to present the discerning classic car buyer with what we aim to be the finest classic car buying, servicing, restoration and consultancy.


Aston Martin Works

Aston Martin Works is the historic home of Aston Martin with a heritage stretching back almost 60 years, whilst the factory in Newport Pagnell has an even longer association with bespoke and luxury vehicle making, being the home to Salmons Coachworks since 1830: a coach and, later, carriage maker.


Aston Martin MENA

In 2008, Aston Martin established Aston Martin Middle East and North Africa (AMMENA) as an operational and holding company in order to overlook all the automotive and non automotive activities in the region seizing all the available opportunities while seeking new venues for growth on all levels. Aston Martin MENA is the exclusive distributor of Aston Martin products in the Middle East, North Africa and Turkey.



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